#OverstockCrazyGoodDeals

When Overstock acquired Bed Bath and Beyond, it opened the door for the brand to push beyond the confines of its simple surplus inventory namesake and into the world of big, buzz-worthy deals.

X is where brands find their voice, so it was only natural for Overstock to turn to X to re-launch its new brand to the world.

See how we crafted a crazy-good X-clusive giveaway to make Overstock’s rebrand the talk of the timeline below ⬇️