#DoritosCrash

A Doritos commercial during Super Bowl LIX was never in question, because honestly, would it really even the Super Bowl without an appearance from America’s favorite triangle chip brand? But what was in question, was exactly what that spot was going to be.

That’s because Doritos decided to revive their beloved “Crash the Super Bowl” campaign that lets consumers to create the spot.

So, without knowing which consumer-created spot was actually going to air on game day, Doritos challenged us to bring the overall theme of “crashing” the Super Bowl to life.

Our solution? Give fans a way to literally crash in throughout the game for a chance to win cash prizes.

Check out how we were able to get tens of thousands of Doritos fans to #CrashForCash and make Doritos the second most talked about brand on game day below ⬇️🤑