#AgentStateFarm

Hello #Neighbors. This is the story of how State Farm whipped X into a very real frenzy over a fake movie.

You might be wondering… what is an insurance company doing creating a fake movie in the first place?

Well, this wasn’t just any old fake movie… it was the first-ever 60-second movie premiering during Super Bowl LVIII - AKA State Farm’s 2024 Super Bowl commercial.

See how we were able to convince users on X that the movie was real, and ultimately drive State Farm to the top of the Super Bowl box office charts below ⬇️